We Are The Knights Who Say Ning?

I don't think of myself as easily impressed, so please check out this social networking site and see if you agree with me that it is awesome: ning.com.

I used this site to create a social network in about 15 minutes, complete with custom colors, video and audio uploading, slide show, forums, and membership invitations.

Did I miss something or is this not an amazing bargain (it's free) and a great leap forward for people who want create content rich communities to serve their needs?
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