Hey 19: Things to do when promoting a cause or company, product or person, band or brand
This is a quick attempt to put into one place various bits of advice that I've been giving out to various people over the past few months with respect to raising the profile of a person, place, or thing.The idea is that you have something you want to publicize. It could be a band, a brand, a product, a company, or an indie film; or it could be you.
Before you go out and hire a PR agency or pay for a press release, you might want to try these things. They are free, except for your time and an Internet connection. In the old days they would have been called guerilla marketing. Now it's called Web 2.0 marketing or New Rules marketing. The strategy is to create interest--in whatever you are promoting--by being interesting. You want to draw people to the object of attention rather than subject them to a message. I will try to post something later on how to be interesting. The following are 19 things to get started with. I've broken them down into 3 phases:
