All due respect to Chuck Squatriglia and the editors at Wired but surely it's an aesthetic sin to condemn the Giugiaro Quaranta as ugly (see "Giugiaro Builds the World's Ugliest Prius").
Where's your sense of line and form and function? This is surely a landmark piece of vehicular art, not least because it embodies the electric element of automotive function in a unique new form. Far from cold, it warms the blood with its promise of an eco-friendly future that looks cool and stylish, and about as far from earth-friendly frumpy-ness as you can get.
Sure, there's a place in the retail market for hybrids that look just like other cars while concealing secret energy efficiency. But this design openly embraces efficiency and makes it look deeply appealing (to me at least). I predict it will get pulses racing about the prospect of going green. And that's a beautiful thing.