Sunday, July 20, 2008

Working in the Word Mine

Victor Kiam might be dead, but his slogan is still remembered: "I liked the shaver so much, I bought the company." That was his landmark ad for Remington. Well, I can now say "I liked the company so much, I went to work for it." That's right I am now working for Monetate.

What's Monetate? A startup started by two Davids, Mr. David Brussin and Mr. David Bookspan. It is also:

“A new way to create personalized site experiences for visitors to e-commerce web sites.”

And my job is to tweak that description, capture the essence of the product, and then make sure the world of online retailing knows all about it. Should be fun.

p.s. That's Victor Kiam in the photo, not me or one of the Davids.

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