Wednesday, April 1, 2009

Well That Was Fun: Monetate launches Smellr

There are many things I enjoy about working for Monetate and they all came together today: Cool technology, brilliant developers, cutting-edge digital artistry, crafty copy-writing, savvy leadership, and great camaraderie. All of this orchestrated in a concerted team effort to execute a good idea with skill, excellence, and a good laugh.

And we succeeded!

The web site Smellr got over 14,000 visitors. The Monetate Post-click Marketing Blog and the main Monetate web site both received at least 20 times the normal amount of traffic. We've been mentioned in the Associated Press, The Guardian, and many blogs, including blogs.com and the bostonist. We were even seen on CNN in the Netherlands!

I know some people get tired of April Fool's jokes, but I think one reason they still persist is that many people feel the need for a good laugh about this time of year. You've struggled through the Winter and it's still struggling to hold back Spring. The nights are getting longer but the skies are still too grey. It's time to take things a little less than seriously for a day.

Happy April First!

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