The Wisdom of Villagers? Google Street View stirs protest in the UK

When villagers in Broughton, England, stepped into the road and linked arms last week to block the progress of a Google Street View camera car, were they also blocking progress? Or were they demonstrating that the wisdom of ordinary folk can sometimes exceed that of the brightest, or richest, techno-geek?

Why wouldn't the villagers of England welcome a technology that is proving very popular in its land of origin, America, the ability to enjoy a 360 degree view of city streets, from street level? Well, when a journalist asks for comment I always say: There are three main points to consider.

1. Geography. Streets and sidewalks in English cities are typically narrower than they are in America. That puts the Google camera car very close to your front door. Take a look at this first image, from a street in Leeds.

Drive down the left hand side of this street with a camera mounted on the roof of your car and you are just a few yards from the front doors you are snapping.

(I used to live a few streets over from this one when I was a student at the University of Leeds, and we had no front garden at all, just a door that opened onto the sidewalk or "pavement".)

The upshot of this domestic geography is shots like the second one, of a young lady pushing her baby through the front doorway of a house in Coventry. As you can see this Google Street View also contains a clear view of the neighbor's living room. (I don't think that's a flat screen TV that I see over the fireplace--but maybe a few doors down you might get lucky.) I think a lot of people on both sides of the Atlantic would consider that image intrusive.

2. Crime. The"mob" in Broughton cited a recent spate of burglaries as one of their reasons for objecting to Google Street View and Americans should note that a home in England is twice as likely to be broken into as an American home. Furthermore, 53% of English burglaries occur when someone is at home (versus 13% in America).

As someone who has experienced being woken up in the middle of the night and seeing a burglar in an English home, I can tell you it gets the pulse racing and leaves a lasting impression. While English criminals are less likely to carry guns than their American counter-parts, the aggressive use of knives is widespread in the UK and rates of violent crime [other than murder] are higher in the UK than in the US. (I don't like to just assert a number like that wihtout a primary source, but here is a secondary source--aspiring criminologists take note, there is fame to be gained by publishing a thorough comparison of US/UK crime stats.)

In the UK burglary "case" with which I am personally familiar, the burglar had acquired knowledge of how to defeat a particular type of lock and was going from house-to-house in the middle of the night looking for, and entering, those that were fitted with such locks. How much safer and efficient, to do your research online, from the comfort of your sofa, using Street View?

3. Rights. In the comments of some Broughton residents I got a whiff of unease that has been brewing for some time, a sense that we, the people, are tired of corporations profiting from our existence. A bunch of companies, from credit reporting agencies to data aggregators, make their money off the fact that we exist. They sell information about me. And now one of the richest companies in the world is enhancing its profits with a snapshot of my house while big companies, Sears for example, charge you for using photographs of their "house." I sense the common man, and woman, is getting a little tired of this state of affairs. It doesn't feel quite right, even though it is hard to say exactly what is wrong with it.

So there you have the three points. And, as I would say to the interviewer, let me conclude by observing: The error often lies not in the act but in the reaction. Google's reaction was to say, in effect, "What's the big deal? It's easy for people to remove images." Oh yes, like the lady with the baby is going to be checking the status of her online identity every few weeks to see who's snapping her. I am reminded of the response companies used to give in the early days of spam, before spam became both imprudent and illegal: "What's the fuss? There's an easy way for consumers to get off the mailing list." The wisdom of folk suggests that Google has some serious work ahead if it is to avoid the emergence of a "Do not photo" list. Otherwise, Broughton may become a rallying cry for a whole lot more trouble to come.

I leave you with a question. What the heck is that plant growing in the living room of number 185?

Well That Was Fun: Monetate launches Smellr

There are many things I enjoy about working for Monetate and they all came together today: Cool technology, brilliant developers, cutting-edge digital artistry, crafty copy-writing, savvy leadership, and great camaraderie. All of this orchestrated in a concerted team effort to execute a good idea with skill, excellence, and a good laugh.

And we succeeded!

The web site Smellr got over 14,000 visitors. The Monetate Post-click Marketing Blog and the main Monetate web site both received at least 20 times the normal amount of traffic. We've been mentioned in the Associated Press, The Guardian, and many blogs, including blogs.com and the bostonist. We were even seen on CNN in the Netherlands!

I know some people get tired of April Fool's jokes, but I think one reason they still persist is that many people feel the need for a good laugh about this time of year. You've struggled through the Winter and it's still struggling to hold back Spring. The nights are getting longer but the skies are still too grey. It's time to take things a little less than seriously for a day.

Happy April First!

Fun With Smells? Or smells Funny?

On the lighter side, I've been having a lot of fun telling people about Smellr, the very latest in Web 2.0 social networks. I particularly like the tag line: "It's like Flickr, but for your nose." This is a project we put together at Monetate just in time for this special day. I think you'll agree the graphics are stunning (Luke) and the ad copy is just about right (me).

You will also find that some of the page content reflects your location when you visit this page, thanks to some Monetate special sauce. And although the site has been getting thousands of hits per hour, it is performing very well (Tom and Jeff).

Take a deep breath and enjoy!

Way More Tesla Sedan Pictures

Thanks to Auto Blog Green for a huge gallery of product shots.

Electric Delivery Vehicle Plant Coming to Kansas City, With Chips

Smith Electric Vehicles U.S. Corporation plans to assemble all-electric zero-emission commercial vehicles in Kansas City with production of the first zero-emission commercial trucks scheduled to begin third quarter of 2009.

SEV U.S. Corp will initially focus its production on battery-electric-powered vehicles for depot-based predictable-route delivery fleets.

"We feel the greatest opportunity to have a major impact on the electric vehicle industry is through fleet operators who utilize commercial vehicles in a depot-based delivery model," said Bryan Hansel, chief executive officer SEV U.S. Corp.

"As more truck fleets adopt this technology, it will drive advancements in battery technology, drive down manufacturing costs, and form the foundation of a U.S.-based supply chain that, over time will also significantly reduce the cost of commercial electric vehicles. This will make them a natural choice for fleet managers with a depot-based delivery model."

Apparently, Frito-Lay has already signed up to use these vans for local delivery of its snack foods and chips. What a great fit! Zero emissions to foul up city streets, plus the power requirement goes down as the truck progresses through the route and then heads back to the depot to charge overnight for the next day's deliveries. Just like the electric milk float I drove 40 years ago!

Full Story on BEVs to be built in Kansas City by Smith

Peugeot diesel in 407 beats CO2 figure

Peugeot installs small diesel engine in 407, beats CO2 figure

"Peugeot is on to something since they put a 1.6-liter 110hp HDi diesel in the Peugeot 407, getting a relatively large car that burns just 4.9 l/100 km of diesel (equivalent to 48 mpg) and keeps CO2 emissions at a respectable 129 g/km."

Diesel Motorcycle? Yes, if you're military

"The HDT motorcycle diesel engine is based on state-of-the-art high-speed automotive diesel engine technology, engineered into a complete power unit suitably sized and packaged for installation in a compact on/off road motorcycle."

Looks at these specs, for 600cc diesel motorbike engine:

Power: 28 PS [21 kw] @ 5500 rev/min.
Torque: 32lbft [44 Nm] @ 3000 rev/min.

HDT - Hayes Diversified Technologies, Diesel Motorcycle Manufacturer

Ready for RuMBA? Broadband Bill of Rights

RuMBA Launches American Broadband Bill of Rights - Yahoo! Finance: "The Rural Mobile Broadband Alliance (RuMBA USA) was launched to assist rural community residents, carriers and equipment makers in raising awareness of the benefits of rural mobile broadband, and to encourage the most responsible use of stimulus package funds, thus maximizing the positive impact of broadband on the lives of ordinary Americans. RuMBA USA will disseminate statistics on the impact on employment, social, economic, educational, health care and business opportunities arising from proposed stimulus package spending on rural mobile broadband. Visit www.rumbausa.com for more information and to join the Alliance."

America's Broadband Access Gap: A rural and sub/urban divide

A recent US Department of Agriculture study confirms the disparity in Broadband access between rural America and urban and suburban areas, with rural communities less likely to have access to high speed Internet.

Read the report (.pdf format) here.

The Awesome Tesla S: These guys GET cars

Car fans! Forget Jeremy Clarkson's addle-headed ambiguity about the Tesla roadster (let's face it, the guy doesn't even get why diesels are awesome and Americans drive F150s). The real Tesla has emerged and one look tells you: THESE GUYS GET CARS! Just look at this photo:
What eco-conscious family man or woman wouldn't want to be driving this?

This pic appeared on the NY Times car blog. Shots like it will be heard around the automotive world. As many of us have said for so long now, eco-friendly doesn't have to be frumpy. Heck, family-friendly doesn't have to be frumpy. I mean, just compare this Tesla S design with what many people consider the epitome of 4-door car design, the Maserati Quattroporte.

I snapped a Quattroporte in Moscow a few years ago (excuse the sunburst in the upper left, but I needed to obscure the name of the establishment outside of which it was parked, and the dude with the bulge in his jacket who was obviously guarding the car):
It's about line and proportion. It's about adding form to function. The fact that folks at Tesla get this proves geeky can be gorgeous, and that bodes well for the future of all electric vehicles.

Leave boxy and square to the milk floats, where it makes perfect sense. For cars that move people, let the coachwork flow around the essential hardware and wetware. The natural result is a planet saving-ly low drag coefficient and looks that people will love.

(Trivia Fans: Astute readers will note that the Maserati Quattroporte is featured in the template of this blog, at the bottom right of this page. Yes, we likee that much. Just as we loved the long gone Citreön Maserati.)