Friday, January 9, 2009

Go Larger Than Life: Easy access to a cool new medium

Finally got to spend some time this week with friend and fellow Philly-geek Kendall Schoenrock at the LTLprints. That's LTL as in Larger Than Life, on the web at LTLprints.com and on the map in Center City, Philadelphia.

Together with co-founder Carsten Petzold we reviewed the ways in which LTLprints is using Monetate, the post-click marketing platform for which I am evangelizing these days (loads more about that subject can be found here).

Even more exciting, I got to see what LTLprints is doing with large scale peel-and-stick printing. You've probably seen peel-and-stick prints advertised by Fathead on TV and by Wallhogs on the web. What LTLprints is doing is a little different and potentially much more creative.

Basically they are selling peel-and-stick printing by the square foot. You choose the size of your canvas and then you fill it with whatever you like. One huge rectangular photo, a lifesize cutout photo of your dog, or a bunch of big cutouts arranged to use every inch of the printing real estate. Your images are then printed out by LTLprints on this amazing material that can be stuck to walls and other smooth surfaces, but later removed and stuck somewhere else.

printsI even put a print on my laptop, with no fear that it will leave a sticky mess when I decided to swap it out. Okay, so it's an LTLprints logo, but imagine the graphic possibilities, and so much better than traditional stickers that shrink and curl and get icky round the edges. Of course, the amazing machine that LTLprints uses to produce these prints also cuts them out, ready to peel and stick. They arrive on your doorstep on a large roll safely packed inside a sturdy tube.

One of the hurdles to creating great cutouts is smoothly outlining and cropping the images. This can be intimidating for the novice, but Kendall and Carsten have it covered. All you need to do is upload the original hi-res photo and use LTLprints' web software to loosely draw the outline of where you want the image to be cropped. The company will then have skilled hands smooth the outline so that it is just right.

I couldn't wait to get home and go through my photoa archives for images that would look good on the office wall, and on my laptop. These guys are totally commited to delivering a quality product and I think they are going to do well. Check them out.

3 comments:

  1. Mr. Cobb,

    Thanks for your write-up. It was excellent seeing you and getting an update to the constant improvements coming out of Monetate. I'll be sure to keep you in the loop when we launch the next version of our cutout and design tool! Stay tuned!

    Thanks,
    Kendall Schoenrock
    twitter: @schoenrock
    kendall [at] LTLprints.com

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  2. Hi Steve,

    thanks for this balanced review!

    @all: Monetate is a great tool. I just can encourage every start-up to incorporate Monetate early on in the product design strategy.

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  3. [...] excited to have loyal customers who love our products.  Over and over again our team hears how amazing our prints are and are impressed with [...]

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